Welcome to Shopper Mogul
Commercial Marketing Strategy Simulation Game

The Shopper Mogul Simulation is divided into 3 main areas - World, Company and Insights.

Click on the globe icon below to visit the world page where you are able to look at the different categories and retailers available in the game world, checkout how you are performing on the stock market or just chat with a virtual shopper.

The Shopper Mogul Simulation is divided into 3 main areas - World, Company and Insights.

Click on the company icon to visit your company's offices. From there each of your company directors is able to make their strategic choices to govern how your company will seek to out compete its competitors.

The Shopper Mogul Simulation is divided into 3 main areas - World, Company and Insights.

Click on the Insights icon to checkout the range of insights dashboards available to you. Shopper Mogul provides a range of research (if you choose to invest in the) covering such topics as consumer segmentation, shopper research, brand research, media research and usage and performance assessments for categories, retailers and competitors. Use the available insights to inform the decisions you make on your management pages in order to impact the world!